Narrow search
Showing 1 - 4 of 4
Cover Image
Sponsorship-linked marketing : a set of research propositions
Nickell, David; Cornwell, T. Bettina; Johnston, Wesley J. - In: The journal of business & industrial marketing 26 (2011) 8, pp. 577-589
Persistent link: https://www.econbiz.de/10009410779
Cover Image
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr; Johnston, Wesley J. - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Cover Image
Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen; Merigo, Jose Maria; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Cover Image
Thirty years of the Journal of Business & Industrial Marketing : a bibliometric analysis
Valenzuela, Leslier Maureen; Merigó, José M.; … - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 1-17
Purpose The aim of this study is to reveal the contribution that Journal of Business & Industrial Marketing has to scientific research and its most influential thematic work in B-to-B since its beginning in 1986 until 2015, in commemoration of the 30th anniversary. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014844004