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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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Business research
Murdick, Robert G.; Cooper, Donald R. - 1982
Persistent link: https://www.econbiz.de/10000043054
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Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan; Grunwald, Guido - 2008
Persistent link: https://www.econbiz.de/10003650933
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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus; Gawantka, Axel; Chatzopolou, Georgia - In: Marketing : ZFP ; journal of research and management 28 (2006) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767
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Market information processing and organizational learning
Sinkula, James M. - 2008
Persistent link: https://www.econbiz.de/10003798112
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Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl; Izberk-Bilgin, Elif - In: Beyond Hofstede : culture frameworks for global …, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003864759
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198