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~subject:"Bibliometrie"
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Market share : concepts, findi...
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Bibliometrie
Marketingtheorie
3,034
Marketing theory
2,936
Marketing
835
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
Absatztheorie
361
USA
341
United States
336
Consumer behaviour
333
Konsumentenverhalten
333
Relationship marketing
300
Beziehungsmarketing
298
Marktforschung
289
Market research
229
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
164
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
139
Germany
123
Customer integration
109
Kundenintegration
109
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
73
International marketing
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Arbeitspapier
6
Graue Literatur
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Non-commercial literature
6
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6
Collection of articles of several authors
5
Sammelwerk
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2
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1
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English
150
German
14
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Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Jones, D. G. Brian
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Dant, Rajiv P.
2
Graf, Albert
2
Kotler, Philip
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Pedeliento, Giuseppe
2
Polonsky, Michael J.
2
Shankar, Venkatesh
2
Shaw, Eric H.
2
Solerio, Chiara
2
Stewart, David W.
2
Tzempelikos, Nektarios
2
Vatanparast, Ramin
2
Witkowski, Terrence H.
2
Woodside, Arch G.
2
Zarantonello, Lia
2
Abernethy, Avery M.
1
Achrol, Ravi S.
1
Aholt, Andreas
1
Alavi, Sascha
1
Alba, Joseph W.
1
Albaum, Gerald
1
Alexander Joseph Ibnu Wibowo
1
Alserhan, Baker Ahmad
1
Alserhan, Zeid Ahmad
1
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Academy of Marketing
1
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Journal of historical research in marketing
14
Journal of marketing management : MM
11
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing theory and practice : JMTP
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Review of marketing research
3
Artificial intelligence in marketing
2
European management journal
2
Historical research in marketing management
2
International marketing review
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The marketing review
2
Akron business and economic review
1
Asia Pacific journal of marketing and logistics
1
Columbia Business School Research Paper
1
Contemplating corporate marketing, identity and communication
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dissertation Series CentER
1
E-marketing ; Vol. 3
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Entrepreneurial marketing
1
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ECONIS (ZBW)
164
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1
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164
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date (oldest first)
1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Wirtschaftswissenschaftliche Zeitschriften der USA : Analyse und Klassifizierung
Stoll, Joachim
-
1997
Persistent link: https://www.econbiz.de/10000974272
Saved in:
3
Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
Ganesh, Gopala K.
- In:
Akron business and economic review
21
(
1990
)
4
,
pp. 93-106
Persistent link: https://www.econbiz.de/10001100535
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
6
The evolution of retailing : a meta review of literature
McArthur, Ellen
;
Weaven, Scott
;
Dant, Rajiv P.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10011561561
Saved in:
7
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
8
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
9
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
Saved in:
10
Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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