//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of the country of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrie
Consumer behaviour
22
Konsumentenverhalten
21
Brand image
19
Brand management
19
Markenführung
19
Brand
18
China
17
Markenartikel
17
Markenimage
17
Beziehungsmarketing
14
Relationship marketing
14
India
8
Automotive industry
6
International marketing
6
Kfz-Industrie
6
Auslandsinvestition
5
Brand love
5
Brand loyalty
5
Brand relationships
5
Foreign investment
5
Indien
5
Internationales Marketing
5
Multinationales Unternehmen
5
Public relations
5
Transnational corporation
5
Bibliometrics
4
Brand hate
4
Corporate reputation
4
Corporate social responsibility
4
Emotion
4
Globalisierung
4
Globalization
4
Markentreue
4
Öffentlichkeitsarbeit
4
Brand relationship
3
Brand retaliation
3
Comparison
3
Competitive advantage
3
Corporate Social Responsibility
3
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Systematic review
2
Übersichtsarbeit
2
Language
All
English
4
Author
All
Fetscherin, Marc
4
Gugler, Philippe
1
Heinrich, Daniel
1
Pillania, Rajesh K.
1
Usunier, Jean-Claude
1
Voss, Hinrich
1
Published in...
All
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Multinational business review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The state of research on multinationals and emerging markets
Pillania, Rajesh K.
;
Fetscherin, Marc
- In:
Multinational business review
17
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
Saved in:
2
30 years of foreign direct investment to China : an interdisciplinary literature review
Fetscherin, Marc
;
Voss, Hinrich
;
Gugler, Philippe
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003978762
Saved in:
3
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
4
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->