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~subject:"Bibliometrie"
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Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
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Stanley C. Hollander and the Conferences on Historical Analysis & Research Marketing
Jones, D. G. Brian
;
Shaw, Eric H.
;
Goldring, Deborah
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003915727
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3
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
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