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Where do we go from here? : food for thought on academic papers in business research
Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10003977012
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Where does business research go from here? : food-for-thought on academic papers in business research
Geuens, Maggie - In: Journal of business research : JBR 64 (2011) 10, pp. 1104-1107
Persistent link: https://www.econbiz.de/10009270575
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International research on attention and memory effects of advertising
Rajabi, Mahdi; Pelsmacker, Patrick de; Dens, Nathalie - In: International business, not as usual, (pp. 23-41). 2011
Persistent link: https://www.econbiz.de/10009489285
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de; Dens, Nathalie; Kolomiiets, Alona - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de; Diehl, Sandra; Neijens, Peter; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014233883