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~subject:"Bibliometrie"
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Bibliometrie
Marktforschung
12,348
Market research
6,907
Empirische Methode
4,149
Empirical method
4,068
Theorie
2,352
Theory
2,315
Deutschland
2,165
Consumer behaviour
1,844
Konsumentenverhalten
1,814
Germany
1,800
Datenqualität
1,292
Data quality
1,191
Marketing
1,046
USA
1,009
United States
945
Vereinigte Staaten
902
Marketingmanagement
751
Marketing management
730
Verbraucher
519
Relationship marketing
480
Beziehungsmarketing
479
Datenmodell
464
Data model
409
Welt
370
Innovation
367
World
356
Befragung
353
Absatz
339
Bibliometrics
337
Wissenschaftliche Methode
329
Interview
328
Scientific method
327
Innovationsmanagement
312
Innovation management
297
Marketingtheorie
297
Großbritannien
295
Datenerhebung
294
Messung
294
Marketing theory
292
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Undetermined
109
Free
58
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Article
270
Book / Working Paper
68
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Article in journal
243
Aufsatz in Zeitschrift
243
Aufsatz im Buch
28
Book section
28
Graue Literatur
22
Non-commercial literature
22
Working Paper
22
Arbeitspapier
21
Hochschulschrift
6
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
4
Sammelwerk
4
Thesis
4
Systematic review
3
Übersichtsarbeit
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Festschrift
2
Konferenzschrift
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
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Language
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English
301
German
38
Author
All
Coles, Jeffrey L.
4
Hauschildt, Jürgen
4
Lehmann, Donald R.
4
Reed, W. Robert
4
Stremersch, Stefan
4
Hult, G. Tomas M.
3
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Li, Zhichuan Frank
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Nichifor, Alexandru
3
Smith, N. Craig
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Bort, Suleika
2
Brewer, Paul
2
Brusco, Michael J.
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Duvendack, Maren
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Holgersson, Marcus
2
Homburg, Christian
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
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Institution
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Academy of Marketing
1
Advertising Research Foundation
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Marketing Research Conference <2016, Arlington, Tex.>
1
National Bureau of Economic Research
1
Steinbeis, School of International Business and Entrepreneurship
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
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Organizational research methods : ORM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Qualitative market research : an international journal
5
Die Betriebswirtschaft : DBW
4
International journal of management reviews : IJMR
4
International journal of market research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of historical research in marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Working paper
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Business process management journal
2
Cogent business & management
2
Der Markt : international journal of marketing
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
European management journal
2
Foundations and trends in marketing : FTMKT
2
Human resource development review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
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Source
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ECONIS (ZBW)
337
EconStor
1
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1
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338
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1
Multi Informant-Designs in der empirischen betriebswirtschaftlichen Forschung : Problemfelder und Anwendungsempfehlungen
Homburg, Christian
;
Klarmann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10003821624
Saved in:
2
"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin
;
D'Arcy, John
;
Hammer, Bryan
; …
- In:
The journal of strategic information systems : …
25
(
2016
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
Saved in:
3
Power-base research in marketing channels : a narrative review
Hopkinson, Gillian C.
;
Blois, Keith J.
- In:
International journal of management reviews : IJMR
16
(
2014
)
2
,
pp. 131-149
Persistent link: https://www.econbiz.de/10010380690
Saved in:
4
A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias
;
Ellram, Lisa M.
;
Tate, Wendy L.
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
Saved in:
5
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
6
Referenzmodelle zur Bestimmung der angemessenen Abfindung von Minderheitskapitalgesellschaftlern : Günter Sieben zum 80. Geburtstag
Matschke, Manfred Jürgen
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
65
(
2013
)
1
,
pp. 14-54
Persistent link: https://www.econbiz.de/10009708237
Saved in:
7
Eine Analyse der Literatur zur Referenzmodellierung im Geschäftsprozessmanagement unter Berücksichtigung quantitativer Methoden
Scheweiler Würzburger, Michael
-
2015
Persistent link: https://www.econbiz.de/10011406831
Saved in:
8
An examination of the data quality of online reviews : who do consumers trust?
McCloskey, Donna W.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10012494928
Saved in:
9
Triangulation von Umfragedaten in der Marketing- und Managementforschung : Inhaltsanalyse und Anwendungshinweise
Homburg, Christian
;
Schilke, Oliver
;
Reimann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10003821627
Saved in:
10
Das Konzept der stilisierten Fakten zur Messung und Bewertung wissenschaftlichen Fortschritts
Heine, Bernd-Oliver
;
Meyer, Matthias
;
Strangfeld, Oliver
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
5
,
pp. 583-601
Persistent link: https://www.econbiz.de/10003553707
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