Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrie
Werbung
13,856
Advertising
9,789
Werbewirkung
3,864
Advertising effects
3,809
Konsumentenverhalten
3,160
Consumer behaviour
3,154
Online-Marketing
1,914
Internet marketing
1,908
Computerspiel
1,595
Video game
1,486
Theorie
1,431
Theory
1,398
USA
1,011
Deutschland
1,002
United States
857
Marketing
803
Markenführung
798
Brand management
794
Social Web
755
Social web
753
Marketingmanagement
676
Marketing management
657
advertising
649
Germany
548
Spieltheorie
538
Game theory
530
Markenimage
496
Brand image
484
Preismanagement
479
Pricing strategy
478
Markenartikel
439
Wettbewerb
426
Zielgruppe
363
Internet
362
Brand
358
Target group
350
Competition
324
Werbewirtschaft
313
Werbepsychologie
307
Experiment
291
more ...
less ...
Online availability
All
Undetermined
64
Free
15
Type of publication
All
Article
106
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
95
Aufsatz in Zeitschrift
95
Aufsatz im Buch
11
Book section
11
Conference paper
4
Konferenzbeitrag
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Working Paper
2
more ...
less ...
Language
All
English
123
German
1
Author
All
Ford, John B.
5
Hayes, Jameson L.
3
Jain, Varsha
3
Tellis, Gerard J.
3
Tse, Caleb H.
3
Avant, J. Adam
2
Butt, Irfan
2
Chan, Terri H.
2
Choi, Hana
2
De Jans, Steffi
2
Gupta, Damini Goyal
2
Hudders, Liselot
2
Huh, Jisu
2
Hung, Kineta
2
Kim, Kyongseok
2
Kumar, Satish
2
Leary, Adam
2
Mela, Carl F.
2
Merchant, Altaf
2
Pelsmacker, Patrick de
2
Reid, Leonard N.
2
Stafford, Marla Royne
2
Tellis, Kethan
2
Voigt, Kai-Ingo
2
West, Douglas C.
2
Wilson, Rick T.
2
Abdollahi, Maral
1
Ahn, Jungsun
1
Alharbi, Ibrahim Bader
1
Alryalat, Mohammad Abdallah Ali
1
Alsharif, Ahmed H.
1
An, Soontae
1
Annala, Milla
1
Arambewela, Rodney
1
Armelini, Guillermo
1
Arora, Anshu
1
Aurum, Aybüke
1
Aust, Gerhard
1
Aytimur, Hilal
1
Baccarella, Christian
1
more ...
less ...
Institution
All
Advertising Research Foundation
1
National Bureau of Economic Research
1
Published in...
All
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
International journal of consumer studies
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
Journal of promotion management : innovations in planning and applied research
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Health marketing quarterly
2
Journal of global marketing
2
Journal of marketing communications
2
Psychology & marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Applied economics letters
1
Australian journal of management
1
Baltic Journal of Economic Studies
1
Bridging the gap between advertising academia and practice
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Columbia Business School Research Paper
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
ERIM report series research in management
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Faculty of Business staff papers
1
Foundations and trends in marketing : FTMKT
1
Handbook of qualitative research methods in marketing
1
Handbook of research on international advertising
1
History of retailing and consumption
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business environment : IJBE
1
International journal of information systems and change management : IJISCM
1
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The content analysis of advergames in Hungary
Hofmeister-Tóth, Ágnes
;
Nagy, Peter
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009261191
Saved in:
2
Content Analysis of Players' Nicknames in Digital Online Games
Rubtcova, Mariia
-
2020
Persistent link: https://www.econbiz.de/10012853614
Saved in:
3
Paradigm shifts in the video game industry
Zackariasson, Peter
;
Wilson, Timothy L.
- In:
Competitiveness review : an international business …
20
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003967854
Saved in:
4
Promoting physical activity and fitness with exergames : updated systematic review of systematic reviews
Kari, Tuomas
- In:
Transforming gaming and computer simulation …
,
(pp. 225-245)
.
2017
Persistent link: https://www.econbiz.de/10011634737
Saved in:
5
Fantasy sport : a systematic review and new research directions
Tacon, Richard
;
Vainker, Stephen
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 558-589
Persistent link: https://www.econbiz.de/10011846368
Saved in:
6
Motivations of playing digital games : a review and research agenda
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Saved in:
7
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
Saved in:
8
A content analysis of advertisements in the Chinese times : 1902 - 1914
Ch'ng, David
-
1991
Persistent link: https://www.econbiz.de/10000129984
Saved in:
9
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
10
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
