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Marketing Research Education i...
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Big data
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10
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9
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Asian Development Bank
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EMC
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Erich-Schmidt-Verlag
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European Centre for the Development of Vocational Training
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2
Haufe-Lexware GmbH & Co. KG
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2
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Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
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Technological forecasting & social change : an international journal
117
Journal of business research : JBR
69
Springer eBook Collection
57
International journal of production research
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
International journal of production economics
32
Tourism management : research, policies, practice
32
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of forecasting
28
Business process management journal
24
Discussion papers / CEPR
23
Business horizons
22
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Journal of management analytics
21
SpringerLink / Bücher
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IEEE transactions on engineering management : EM
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Journal of emerging technologies in Accounting
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NBER working paper series
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Premier reference source
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Journal of knowledge management
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Working paper / National Bureau of Economic Research, Inc.
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Internet Policy Review
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International journal of hospitality management
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Advances in business information systems and analytics (ABISA) book series
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European journal of operational research : EJOR
14
International journal of information technology and management : IJITM
14
Journal of decision systems
14
Journal of information & knowledge management : JIKM
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
Cogent business & management
13
Computers & operations research : and their applications to problems of world concern ; an international journal
13
International journal of business information systems : IJBIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
NBER Working Paper
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Big Data : Anwendung und Nutzungspotenziale in der Produktion
12
Information systems management
12
Journal of Knowledge Management
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ECONIS (ZBW)
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EconStor
56
RePEc
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BASE
9
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1
Early validation of high-tech startups by using (big) data
Ahmed, Saad
;
Kjørstad, Marianne
;
Muller, Gerrit
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
Saved in:
2
Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany
;
Vayre, Jean-Sébastien
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
Saved in:
3
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
4
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
5
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
6
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
7
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
10
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
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