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~subject:"Big event"
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Big event
Relationship marketing
25,125
Beziehungsmarketing
25,107
Consumer behaviour
8,955
Konsumentenverhalten
8,955
Customer satisfaction
5,441
Kundenzufriedenheit
5,429
Shareholder Value
4,716
Shareholder value
4,715
Service quality
3,948
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3,944
Theorie
3,328
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3,328
Deutschland
3,166
Germany
3,088
Brand management
2,596
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2,594
Kundenmanagement
2,558
Kundenwert
2,552
Customer value
2,428
Lieferantenmanagement
2,265
Supplier relationship management
2,265
Social Web
2,055
Social web
2,055
Marketingmanagement
2,006
Marketing management
1,975
Markenimage
1,912
Brand image
1,908
Electronic Commerce
1,783
E-commerce
1,643
Online-Marketing
1,583
Corporate Governance
1,566
Internet marketing
1,556
Corporate governance
1,551
Kundenintegration
1,536
Customer integration
1,535
USA
1,457
United States
1,441
Vertrauen
1,378
Confidence
1,361
Einzelhandel
1,358
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Lee, Jenny
3
Alexandris, Kostas
2
Cornwell, T. Bettina
2
Jahn, Steffen
2
Kyle, Gerard T.
2
Matzler, Kurt
2
Pechlaner, Harald
2
Abbas Adamu, Adamu
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
Almeida, Paulo
1
Amorim, Daniela
1
Bendle, Lawrence J.
1
Bonfanti, Angelo
1
Brunetti, Federico
1
Báez-Montenegro, Andrea
1
Cai, Gangwei
1
Chaney, Damien
1
Chi, Xiaoting
1
Chin, Chee Hua
1
Colbert, François
1
Dantas, Danilo C.
1
Devesa-Fernández, María
1
Dickson, Geoff
1
Dorcic, Jelena
1
Drengner, Jan
1
Ek Tee Ngian
1
Fang, Yen-Po
1
Fernandes, Jovan Velroy
1
Fidella Nga Huong Tiew
1
Fong, Lawrence Hoc Nang
1
Fotiadis, Anestis K.
1
Gallarza, Martina G.
1
Gaus, Hansjoerg
1
Han, Heesup
1
Helfricht, Matthias
1
Ho, Jie Min
1
Hsu, Cathy H. C.
1
Hudson, Rupert
1
Hudson, Simon
1
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Tourism management : research, policies, practice
6
International journal of event and festival management
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Enlightening tourism : ET ; a pathmaking journal
1
Europäische Hochschulschriften / 5
1
International journal of arts management
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of destination marketing & management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Markenkommunikation und Beziehungsmarketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
Springer Gabler Research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
41
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1
Customer value management of sports events
Pechlaner, Harald
;
Helfricht, Matthias
;
Raich, Frieda
; …
- In:
Sport and tourism : 53st congress 2003, Athens, Greece
,
(pp. 231-245)
.
2003
Persistent link: https://www.econbiz.de/10002108988
Saved in:
2
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
3
Konsumentenwert : Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals
Jahn, Steffen
-
2013
Persistent link: https://www.econbiz.de/10010203052
Saved in:
4
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
5
Tourist loyalty to a local cultural event : the case of Turkmen handicrafts festival
Akhoondnejad, Arman
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011419262
Saved in:
6
The impact of a mega-event on inter-organisational relationships and tie strength : perceptions from the 2011 Rugby World Cup
Werner, Kim
;
Dickson, Geoff
;
Hyde, Kenneth F.
- In:
Sport management review
18
(
2015
)
3
,
pp. 421-435
Persistent link: https://www.econbiz.de/10011381880
Saved in:
7
Investigating relationships among festival quality, satisfaction, trust, and support : the case of an oriental medicine festival
Song, Hak-jun
;
Lee, Choong-Ki
;
Kim, Myungja
;
Bendle, …
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10010361782
Saved in:
8
Visitors' emotional responses to the festival environment
Lee, Jenny
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10010361816
Saved in:
9
Impact of government policy and environment quality on visitor loyalty to Taiwan music festivals : moderating effects of revisit reason and occupation type
Lee, Yao-Kuei
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011440053
Saved in:
10
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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