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~subject:"Big event"
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Big event
Relationship marketing
25,125
Beziehungsmarketing
25,107
Consumer behaviour
8,955
Konsumentenverhalten
8,955
Customer satisfaction
5,441
Kundenzufriedenheit
5,429
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4,716
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4,715
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3,166
Germany
3,088
Brand management
2,596
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2,594
Kundenmanagement
2,558
Kundenwert
2,552
Customer value
2,428
Lieferantenmanagement
2,265
Supplier relationship management
2,265
Social Web
2,055
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2,055
Marketingmanagement
2,006
Marketing management
1,975
Markenimage
1,912
Brand image
1,908
Electronic Commerce
1,783
E-commerce
1,643
Online-Marketing
1,583
Corporate Governance
1,566
Internet marketing
1,556
Corporate governance
1,551
Kundenintegration
1,536
Customer integration
1,535
USA
1,457
United States
1,441
Vertrauen
1,378
Confidence
1,361
Einzelhandel
1,358
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Lee, Jenny
3
Alexandris, Kostas
2
Cornwell, T. Bettina
2
Jahn, Steffen
2
Kyle, Gerard T.
2
Matzler, Kurt
2
Pechlaner, Harald
2
Abbas Adamu, Adamu
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
Almeida, Paulo
1
Amorim, Daniela
1
Bendle, Lawrence J.
1
Bonfanti, Angelo
1
Brunetti, Federico
1
Báez-Montenegro, Andrea
1
Cai, Gangwei
1
Chaney, Damien
1
Chi, Xiaoting
1
Chin, Chee Hua
1
Colbert, François
1
Dantas, Danilo C.
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Devesa-Fernández, María
1
Dickson, Geoff
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Dorcic, Jelena
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Drengner, Jan
1
Ek Tee Ngian
1
Fang, Yen-Po
1
Fernandes, Jovan Velroy
1
Fidella Nga Huong Tiew
1
Fong, Lawrence Hoc Nang
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Fotiadis, Anestis K.
1
Gallarza, Martina G.
1
Gaus, Hansjoerg
1
Han, Heesup
1
Helfricht, Matthias
1
Ho, Jie Min
1
Hsu, Cathy H. C.
1
Hudson, Rupert
1
Hudson, Simon
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Tourism management : research, policies, practice
6
International journal of event and festival management
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Enlightening tourism : ET ; a pathmaking journal
1
Europäische Hochschulschriften / 5
1
International journal of arts management
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of destination marketing & management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Markenkommunikation und Beziehungsmarketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
Springer Gabler Research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
41
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1
Customer value management of sports events
Pechlaner, Harald
;
Helfricht, Matthias
;
Raich, Frieda
; …
- In:
Sport and tourism : 53st congress 2003, Athens, Greece
,
(pp. 231-245)
.
2003
Persistent link: https://www.econbiz.de/10002108988
Saved in:
2
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
3
Konsumentenwert : Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals
Jahn, Steffen
-
2013
Persistent link: https://www.econbiz.de/10010203052
Saved in:
4
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
5
Tourist loyalty to a local cultural event : the case of Turkmen handicrafts festival
Akhoondnejad, Arman
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011419262
Saved in:
6
The impact of a mega-event on inter-organisational relationships and tie strength : perceptions from the 2011 Rugby World Cup
Werner, Kim
;
Dickson, Geoff
;
Hyde, Kenneth F.
- In:
Sport management review
18
(
2015
)
3
,
pp. 421-435
Persistent link: https://www.econbiz.de/10011381880
Saved in:
7
Investigating relationships among festival quality, satisfaction, trust, and support : the case of an oriental medicine festival
Song, Hak-jun
;
Lee, Choong-Ki
;
Kim, Myungja
;
Bendle, …
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10010361782
Saved in:
8
Visitors' emotional responses to the festival environment
Lee, Jenny
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10010361816
Saved in:
9
Impact of government policy and environment quality on visitor loyalty to Taiwan music festivals : moderating effects of revisit reason and occupation type
Lee, Yao-Kuei
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011440053
Saved in:
10
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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