The relative importance of the brand of music festivals: a customer equity perspective
Year of publication: |
2010
|
---|---|
Authors: | Leenders, Mark A. A. M. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 4, p. 291-301
|
Subject: | Markenführung | Brand management | Musik | Music | Großveranstaltung | Big event | Event-Marketing | Event marketing | Kundenwert | Customer value | Niederlande | Netherlands |
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