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Handbuch der Konsumentenbefragung
Fabiunke, Hannelore; Fischer, Herbert; Jäger, Joachim; … - 1972
Persistent link: https://www.econbiz.de/10000573365
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Kooperation : neue Bedingungen für Konsumgüterproduktion und -handel
Klopfer, Heinz (contributor) - 1989
Persistent link: https://www.econbiz.de/10013409628
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Marktforschung
Tomczak, Torsten (ed.);  … - 1994
Persistent link: https://www.econbiz.de/10000508465
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Moderne Marktforschungspraxis : Handbuch für mittelständische Unternehmen
Pepels, Werner (ed.) - 1999
Persistent link: https://www.econbiz.de/10000677494
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marktanalyse und Marktprognose : das ZVEI-Verbandsinformationssystem ELVIRA
Scheinost, Ulrich (ed.); Haas, Hansjörg (ed.);  … - Informationszentrum Sozialwissenschaften - 1998
Persistent link: https://www.econbiz.de/10000655157
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann (ed.); Homburg, Christian (contributor) - 1998 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048