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Öko-Marketing - die Evolution des Markenartikels zur Verbindung von Ökologie und Ökonomie
Müller, Okko - In: Markenartikel : das Magazin für Markenführung 54 (1992) 7, pp. 318-324
Persistent link: https://www.econbiz.de/10001126541
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Advertising in consumer goods industries : durability, economies of scale, and heterogeneity
Thomas, Lacy G. - In: The journal of law & economics 32 (1989) 1, pp. 163-193
Persistent link: https://www.econbiz.de/10001086330
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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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Demand for differentiated brands, advertising and R&D activity
Kawashima, Yasuo - In: Keio economic studies 22 (1985) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10001022265
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Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
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Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936