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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Essays on durable goods markets
Guha, Rahul Kumar - 1997
Persistent link: https://www.econbiz.de/10000167763
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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A new brand choice model incorporating a choice set formation process
Vanhonacker, Wilfried R. - 1994
Persistent link: https://www.econbiz.de/10000880791
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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.; Hartman, Diana - 1994
Persistent link: https://www.econbiz.de/10000885255
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd - 1996
Persistent link: https://www.econbiz.de/10000935847
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Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000943582
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303