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Branded! : how the certification revolution is transforming global corporations
Conroy, Michael E. - 2007 - 1. print.
Persistent link: https://www.econbiz.de/10003598264
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The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing; Jang, Jiun-yi - In: Total quality management & business excellence : an … 25 (2014) 4, pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
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Eco-labelling brand strategy : independent certification versus self-declaration
Dekhili, Sihem; Achabou, Mohamed Akli - In: European business review : EBR ; the official journal … 26 (2014) 4, pp. 305-329
Persistent link: https://www.econbiz.de/10010385985
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Certification and authentication of brand value propositions
Starr, Richard G., Jr.; Brodie, Roderick J. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
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Produits agricoles et alimentaires de qualité : importance économique des marchés et potentiels de développement; rapport final
Aviat, Dominique (revision) - 1991
Persistent link: https://www.econbiz.de/10014270735
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An empirical study on Chinese-Finnish buying behaviour of international brands
Pietilä, Ulla; Puustelli, Markku - 1997
Persistent link: https://www.econbiz.de/10000996027
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93
Persistent link: https://www.econbiz.de/10011417546