//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Management of the advertising...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Werbung
13,788
Advertising
9,723
Werbewirkung
3,756
Advertising effects
3,700
Konsumentenverhalten
2,842
Consumer behaviour
2,836
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,366
Theory
1,335
Deutschland
939
USA
908
Marketing
792
United States
758
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
636
Marketing management
617
Werbungsbetrieb
582
Social Web
539
Social web
538
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Vereinigte Staaten
434
Brand image
433
Markenartikel
427
Wettbewerb
404
Zielgruppe
346
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Marktforschung
273
Großbritannien
271
more ...
less ...
Online availability
All
Undetermined
154
Free
47
Type of publication
All
Article
244
Book / Working Paper
94
Type of publication (narrower categories)
All
Article in journal
225
Aufsatz in Zeitschrift
225
Aufsatz im Buch
19
Book section
19
Graue Literatur
19
Non-commercial literature
19
Hochschulschrift
13
Thesis
11
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
4
Einführung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Sammlung
2
Textbook
2
Bildband
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Ratgeber
1
Reprint
1
more ...
less ...
Language
All
English
308
German
31
Author
All
Keller, Kevin Lane
5
Ko, Eunju
5
Gierl, Heribert
4
Rosengren, Sara
4
Wang, Jing
4
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Romaniuk, Jenni
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Allen, Chris T.
2
Amrouche, Nawel
2
Bernritter, Stefan F.
2
Broadbent, Tim
2
Chae, Heeju
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Dens, Nathalie
2
Doraszelski, Ulrich
2
Draganska, Michaela
2
Dwivedi, Yogesh Kumar
2
Errichiello, Oliver Carlo
2
Faulkner, Margaret
2
Ghosh, Tathagata
2
Gisbergen, Marnix S. van
2
Gould, Stephen J.
2
Haley, Eric John
2
Hartnett, Nicole
2
Heckler, Susan E.
2
Herrmann, Jean-Luc
2
Houston, Michael J.
2
more ...
less ...
Institution
All
Campus Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Journal of business research : JBR
15
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
11
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
International journal of production economics
4
Psychology & marketing
4
European journal of operational research : EJOR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Report / Marketing Science Institute / Marketing Science Institute
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The advertising handbook
2
The journal of business : B
2
more ...
less ...
Source
All
ECONIS (ZBW)
338
Showing
1
-
10
of
338
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
4
Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2008
-
[Rev.]
Persistent link: https://www.econbiz.de/10003783463
Saved in:
5
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
6
Living brands : collaboration + innovation
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10003330421
Saved in:
7
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
8
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
9
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
10
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->