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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert (contributor);  … - 2008 - [Rev.]
Persistent link: https://www.econbiz.de/10003783463
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Media concentration and consumer product prices
Dukes, Anthony (contributor) - 2005
Persistent link: https://www.econbiz.de/10003156229
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Living brands : collaboration + innovation
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10003330421
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108
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Emotional engagement : how television builds big brands at low attention
Heath, Robert - In: Journal of advertising research 49 (2009) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 745-770
Persistent link: https://www.econbiz.de/10003792508