Does Advertising grow markets? : more evidence from the United Kingdom
Tim Broadbent
| Year of publication: |
2008
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|---|---|
| Authors: | Broadbent, Tim |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 27.2008, 5, p. 745-770
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| Subject: | Werbung | Advertising | Markenartikel | Brand | Werbewirkung | Advertising effects | Markt | Market | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792508