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Markenführung im Zeitalter von...
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Brand
Brand management
17,510
Markenführung
17,096
Consumer behaviour
7,757
Konsumentenverhalten
7,724
Markenimage
7,101
Brand image
7,011
Markenartikel
5,269
Preiswettbewerb
3,579
Price competition
3,502
Beziehungsmarketing
2,575
Relationship marketing
2,575
Theorie
2,568
Theory
2,508
Markenpolitik
2,195
Social Web
1,780
Social web
1,777
Online-Marketing
1,616
Internet marketing
1,591
Marketingmanagement
1,420
Marketing management
1,413
Deutschland
1,320
Germany
1,234
Werbewirkung
1,151
Advertising effects
1,139
Marketing
923
USA
875
Luxury goods
874
Luxusgüter
872
United States
853
Einzelhandel
832
Preismanagement
815
Werbung
814
Retail trade
813
Pricing strategy
812
Advertising
800
Duopol
670
Brand loyalty
664
Wettbewerb
663
Duopoly
660
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Undetermined
2,489
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870
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Article
3,999
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1,261
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6
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3,572
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3,572
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108
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94
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Sammelwerk
76
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52
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52
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49
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35
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34
Fallstudie
34
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23
Bibliography included
23
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22
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12
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11
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10
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10
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9
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6
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5
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5
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4
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4
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4
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4
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3
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3
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English
4,868
German
384
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11
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6
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Polish
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1
Russian
1
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1
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Baumgarth, Carsten
22
Burmann, Christoph
20
De Chernatony, Leslie
20
Phau, Ian
20
Fournier, Susan
19
Keller, Kevin Lane
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Kapferer, Jean-Noël
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
9
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
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Published in...
All
Journal of business research : JBR
246
The journal of brand management : an international journal
238
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
European journal of marketing
30
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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Source
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ECONIS (ZBW)
5,252
RePEc
11
BASE
2
Other ZBW resources
1
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1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
4
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
5
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
6
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
7
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
8
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
9
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
10
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
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