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Power distance belief and brand personality evaluations

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Building brands through brand alliances : combining warranty information with a brand ally

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Optimal contract design for a national brand manufacturer under store brand private information

Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854

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Supply chains in the presence of store brands

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Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

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Optimal Contract Design for a National Brand Manufacturer under Store Brand Private Information

Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - 2021

Problem Definition: We study an optimal contract design problem for a national brand (NB) manufacturer, which sells her product via a retailer. The retailer may introduce his store brand (SB) with private cost information. The manufacturer estimates that the retailer's SB cost may be high or low...

Persistent link: https://www.econbiz.de/10014088989