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Brand
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Theorie
14,002
Theory
13,700
Willingness to pay
10,545
Zahlungsbereitschaftsanalyse
9,931
Relationship marketing
8,875
Beziehungsmarketing
8,846
Brand management
7,450
Markenführung
7,409
Luftverkehr
7,337
Brand image
6,624
Markenimage
6,584
USA
6,574
United States
6,260
Air transport
5,931
Customer satisfaction
5,642
Online-Handel
5,502
Online retailing
5,490
Kundenzufriedenheit
5,485
Experiment
4,818
Deutschland
4,795
Social Web
4,647
Social web
4,645
Service quality
4,532
Dienstleistungsqualität
4,485
Online-Marketing
4,396
Internet marketing
4,386
Germany
4,321
Markenartikel
4,274
Einzelhandel
4,234
Retail trade
4,187
Preismanagement
3,643
Pricing strategy
3,642
Electronic Commerce
3,639
Werbewirkung
3,590
Preiswettbewerb
3,579
Verbraucherverhalten
3,567
Advertising effects
3,551
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Undetermined
2,083
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642
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3,501
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776
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3,227
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125
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96
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38
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25
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9
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9
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Fournier, Susan
15
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Johnson, Lester W.
9
Khan, Imran
9
Koll, Oliver
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
152
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
International journal of market research
18
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Source
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ECONIS (ZBW)
4,273
Other ZBW resources
4
BASE
1
RePEc
1
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1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Loss leading as a threat to brands
Inderst, Roman
;
Obradovits, Martin
-
2022
Persistent link: https://www.econbiz.de/10012802933
Saved in:
4
Price competition and innovation in markets with brand loyalty
Schmidt, Robert C.
- In:
Journal of economics
109
(
2013
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
Saved in:
5
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
9
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
10
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
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