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Brand
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand love
5
Markenartikel
5
Beziehungsmarketing
4
Brand image
4
Emotion
4
Markenimage
4
Relationship marketing
4
Love
3
Satisfaction
3
USA
3
United States
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Brand loyalty
2
C-OAR-SE method
2
Construct validity
2
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2
Prototypes
2
Zufriedenheit
2
AI
1
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1
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1
Brand attachment
1
Brand trust
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1
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Consumer-brand relationships
1
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Fast-food industry
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Ahuvia, Aaron
5
Bagozzi, Richard P.
2
Batra, Rajeev
2
Ivens, Björn Sven
1
Izberk-Bilgin, Elif
1
Lee, Kyungwon
1
Leischnig, Alexander
1
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Marketing letters : a journal of research in marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of service management
1
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ECONIS (ZBW)
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1
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
2
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
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