of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …

Finanziario Tessile (1950s-1990s) /Elisabetta Merlo and Mario Perugini --Brand image, cultural association and marketing: 'New … international marketing: The case of olive oil, 1870s-1930s /Ramon Ramon-Muñoz --The making of Labatt 'Blue': The quest for a …