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Brand
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Brand image
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Pappu, Ravi
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Quester, Pascale G.
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European journal of marketing : EJM
1
Making a difference through marketing : a quest for diverse perspectives
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ECONIS (ZBW)
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Multiple celebrity endorsement
Yu, Sik Chuen
;
Pappu, Ravi
- In:
Making a difference through marketing : a quest for …
,
(pp. 157-166)
.
2016
Persistent link: https://www.econbiz.de/10011531391
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