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Advertising Creativity Matters
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Brand
Advertising
37
Werbung
36
Consumer behaviour
31
Konsumentenverhalten
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Advertising effects
27
Werbewirkung
27
Kreativität
12
Creativity
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Brand image
9
Markenimage
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Einzelhandel
8
Marketing
8
Retail trade
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Brand management
7
Markenartikel
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Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
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Advertising planning
4
Experiment
4
Internet marketing
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Marketingmanagement
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Dahlén, Micael
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Rosengren, Sara
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Liljedal, Karina T.
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Berg, Hanna
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Colliander, Jonas
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Eisend, Martin
1
Gemvik, Alice
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Modig, Erik
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Thorbjørnsen, Helge
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Thorwid, Christian
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing communications
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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4
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
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5
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
6
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
7
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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