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Consumer behaviour
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European journal of marketing : EJM
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ECONIS (ZBW)
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The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan
;
Garry, Tony
;
Ballantine, Paul W.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 458-472
Persistent link: https://www.econbiz.de/10009766388
Saved in:
2
Young New Zealand shoppers' brand perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
3
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
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