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A model of latent symmetry in cross price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
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Brand choice models
Russell, Gary J.
- In:
The history of marketing science
,
(pp. 19-46)
.
2014
Persistent link: https://www.econbiz.de/10010415913
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A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
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pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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