A model of latent symmetry in cross price elasticities
Year of publication: |
1992
|
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Authors: | Russell, Gary J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 3.1992, 2, p. 157-169
|
Subject: | Preiselastizität | Price elasticity | Markenartikel | Brand | Theorie | Theory |
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