//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Frustrated fatshionistas : an...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Social Web
20,147
Social web
20,113
Institutional economics
18,906
Institutionenökonomik
18,890
Theorie
15,736
Theory
15,533
Beziehungsmarketing
9,754
Relationship marketing
9,740
Markenführung
8,181
Brand management
8,176
Online-Marketing
7,954
Internet marketing
7,853
USA
6,908
Markenimage
6,808
Brand image
6,779
United States
6,641
Online-Handel
5,978
Deutschland
5,965
Online retailing
5,964
Kundenzufriedenheit
5,529
Customer satisfaction
5,527
Germany
5,513
Electronic Commerce
4,867
E-commerce
4,690
Dienstleistungsqualität
4,415
Service quality
4,412
Markenartikel
4,375
Einzelhandel
4,257
Retail trade
4,174
Welt
4,130
World
4,111
Werbewirkung
3,831
Neue Institutionenökonomik
3,794
Advertising effects
3,791
New institutional economics
3,790
Virales Marketing
3,677
Viral marketing
3,676
more ...
less ...
Online availability
All
Undetermined
2,132
Free
644
Type of publication
All
Article
3,581
Book / Working Paper
801
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,280
Aufsatz in Zeitschrift
3,280
Aufsatz im Buch
291
Book section
291
Graue Literatur
154
Non-commercial literature
154
Hochschulschrift
131
Arbeitspapier
114
Working Paper
114
Thesis
100
Conference paper
41
Konferenzbeitrag
41
Reprint
40
Collection of articles of several authors
29
Sammelwerk
29
Bibliografie enthalten
12
Bibliography included
12
Aufsatzsammlung
10
Case study
10
Fallstudie
10
Konferenzschrift
7
Collection of articles written by one author
4
Conference proceedings
4
Sammlung
4
Lehrbuch
3
Amtsdruckschrift
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Government document
2
Beispielsammlung
1
Fallstudiensammlung
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
Systematic review
1
Textbook
1
more ...
less ...
Language
All
English
4,151
German
219
French
7
Polish
3
Undetermined
2
Arabic
1
Italian
1
Dutch
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Phau, Ian
23
Dawes, John
22
Sarkar, Abhigyan
19
Fournier, Susan
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Ko, Eunju
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Huber, Frank
13
Loureiro, Sandra Maria Correia
13
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Melewar, T. C.
10
Sharp, Byron
10
Trinh, Giang
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Han, Heesup
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Usman, Osly
9
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
241
The journal of brand management : an international journal
195
The journal of product & brand management
176
Journal of retailing and consumer services
150
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of fashion marketing and management
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of international consumer marketing
31
Journal of strategic marketing
31
Marketing intelligence & planning
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of retailing
21
SpringerLink / Bücher
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
more ...
less ...
Source
All
ECONIS (ZBW)
4,381
RePEc
2
BASE
1
Showing
1
-
10
of
4,384
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
7
Social media, online brand communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
9
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->