//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using netnography research met...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Brand management
87
Markenführung
87
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
48
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
19
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
21
Author
All
Melewar, T. C.
17
Bang, Nguyen
6
Dennis, Charles
4
Woodside, Arch G.
4
Foroudi, Pantea
2
Brasel, S. Adam
1
Cardinale, Sylvia
1
Chen, Chen-Chu Matilda
1
Choudhury, Musfiq Mannan
1
Cohen, Geraldine
1
Dilmperi, Athina
1
Ekinci, Yuksel
1
Gupta, Suraksha
1
Hayday, David
1
Hemsley-Brown, Jane
1
Hussain, Shahzeb
1
Jin, Zhongqi
1
Kent, Anthony
1
Kohli, Gurdeep Singh
1
Martin, Drew
1
McIntyre, Charles
1
Ozcan, Timucin
1
Palakshappa, Nitha
1
Sambrook, Lydia
1
Simkin, Lyndon
1
Skinner, Heather
1
Yen, Dorothy
1
Yousef, Najwa
1
Yousef, Waleed
1
Yu, Xiaoyu
1
Zha, Dongmei
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Australasian marketing journal
1
Corporate reputation review
1
EuroMed journal of business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
5
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
6
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
The importance of brand power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Saved in:
8
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
9
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
10
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->