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13
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8
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Veloutsou, Cleopatra
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Markendialog <1, 1997, Frankfurt, Main>
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Journal of business research : JBR
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Journal of retailing and consumer services
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Marketing intelligence & planning
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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European journal of marketing : EJM
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Journal of strategic marketing
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Journal of promotion management : innovations in planning and applied research
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International journal of contemporary hospitality management
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Global business review
10
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
Journal of service management
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of international consumer marketing
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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SpringerLink / Bücher
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Consumer brand relationships : meaning, measuring, managing
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International review on public and non-profit marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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1
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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2
Brand Communities : Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
Loewenfeld, Fabian von
-
2006
-
1. Aufl
Persistent link: https://www.econbiz.de/10003000950
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3
Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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4
Price competition and innovation in markets with brand loyalty
Schmidt, Robert C.
- In:
Journal of economics
109
(
2013
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
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5
Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh
- In:
Nepalese journal of economics : a publication of …
7
(
2023
)
3
,
pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
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6
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
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7
Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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8
Brand communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10002031150
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9
Brand Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
-
2004
Persistent link: https://www.econbiz.de/10002006763
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10
Rebranding : the effect of team name changes on club revenue
Agha, Nola
;
Goldman, Michael M.
;
Dixon, Jess C.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
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