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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists

Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10010511186

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

Does brand concept mapping determine destination brand associations and image?

Çifci, Sertaç; Japutra, Arnold; Ekinci, Yuksel; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 4, pp. 515-528

Persistent link: https://www.econbiz.de/10013552590

Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization

Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017

Persistent link: https://www.econbiz.de/10012498307

Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity

Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482

Persistent link: https://www.econbiz.de/10011956557

Online branding strategies of family SME wineries : a Hungarian-German comparative study

Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10013536294

Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand

Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712

Persistent link: https://www.econbiz.de/10014315438

Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude

Lude, Maximilian Joachim; Prügl, Reinhard; … - In: The journal of product & brand management 32 (2023) 5, pp. 774-787

Persistent link: https://www.econbiz.de/10014315443

Experiential brand deployment : improving tourism brand evaluations

Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559

Persistent link: https://www.econbiz.de/10011701718

Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities

Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383

Persistent link: https://www.econbiz.de/10011814583

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