Showing 1 - 10 of 4,235
Persistent link: https://www.econbiz.de/10013161957
Persistent link: https://www.econbiz.de/10003743090
Persistent link: https://www.econbiz.de/10008698899
There is an ongoing debate over whether or not a trademark is “property,” and what the appropriate boundaries of such a property right might be. Some scholars assert that rules and justifications developed to handle rights in real property are generally a poor fit for intellectual property...
Persistent link: https://www.econbiz.de/10013091323
This paper examines how waiting to imitate a product affects the performance of the imitator compared to the innovator. Specifically, we address two research questions. Under what conditions does imitation erode the advantage of the innovator? What strategies of imitators help overcome the...
Persistent link: https://www.econbiz.de/10012750295
This Article presents YUM! Brands, Inc. disclosure information and presents valuable insight into the risks of starting a business that shares intellectual property with another party. YUM! is the parent of entities such as KFC, Pizza Hut, and Taco Bell with locations around the world. YUM! is...
Persistent link: https://www.econbiz.de/10012848029
The Coca-Cola bottle is celebrated today as a design classic and the paradigmatic illustration of protected trade dress. How the Coca-Cola Company achieved that exalted position, however, is poorly understood. This essay is an effort to fill that gap. As we explain, the bottle’s IP protection...
Persistent link: https://www.econbiz.de/10014244411
Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new …
Persistent link: https://www.econbiz.de/10014636019
Persistent link: https://www.econbiz.de/10000885255