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Consumers telling consumption...
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Brand
preferences
782
Consumer behaviour
556
Konsumentenverhalten
549
Preferences
456
Viral marketing
339
Virales Marketing
336
Word-of-mouth
258
Memory
252
Präferenztheorie
223
Theory of preferences
212
word-of-mouth
206
memory
196
consumer choice
186
Experiment
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Theorie
154
Consumer choice
144
Theory
140
Beziehungsmarketing
119
Relationship marketing
119
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111
Social Web
109
Social web
109
Brand image
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Kundenzufriedenheit
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Markenimage
104
Brand management
93
Markenführung
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Service quality
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Internet marketing
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Online-Marketing
74
Entscheidung
68
Decision
67
Satisfaction
64
Verhaltensökonomik
63
Behavioral economics
60
Markenartikel
55
Vertrauen
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Timiras, Laura Catalina
2
Abbas, Jawad
1
Adelekan, Saidi Adedeji
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Shuaili, Ahmed Hamed
1
Alatalo, Sari
1
Alcántara-Pilar, Juan Miguel
1
Amelia, Maria Veronica
1
Appiah, Dominic
1
Arnold, Todd
1
Augusto, Mário Gomes
1
Aydın, Hatice
1
Bacik, Radovan
1
Balaji, M. S.
1
Balboni, Bernardo
1
Bathula, Hanoku
1
Botelho, Delane
1
Brasel, S. Adam
1
Breazeale, Mike
1
Bridges, Eileen
1
Casidy, Riza
1
Celedon, Paulina
1
Chakravarty, Rishi
1
Chen, Chin-Tsu
1
Choi, Tsan-Ming
1
Cui, Ying
1
Dai, Ying
1
Dant, Rajiv P.
1
Dennis, Charles
1
Dey, Dipanjan Kumar
1
Dommer, Sara Loughran
1
Duan, Yongrui
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
El Hajjar, Samer
1
Esmark Jones, Carol L.
1
Fazli-Salehi, Reza
1
Fedorko, Richard
1
Ferreira, Kirla
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
Journal of retailing and consumer services
3
Psychology & marketing
3
Journal of business research : JBR
2
Journal of international food & agribusiness marketing
2
Journal of marketing communications
2
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Dissertation Series CentER
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of operational research : EJOR
1
IIMS journal of management science
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of market research
1
Journal for global business advancement : JGBA
1
Journal of Business Research
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Market : review for marketing theory and practice
1
Marketing i menedžment innovacij : m&mi
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
57
RePEc
1
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1
Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns
;
Groenewald, Anita
;
Prinsloo, Hein
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
Saved in:
2
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
3
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
Saved in:
4
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
5
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
Saved in:
6
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
7
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
8
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
9
Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana
-
2019
Persistent link: https://www.econbiz.de/10012144834
Saved in:
10
Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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