Narrow search
Showing 1 - 9 of 9
Cover Image
Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations
Zelenskaya, Elena; Druzhinina, Evgeniya; Berezina, Alexandra - In: Creativity and innovation management 31 (2022) 4, pp. 710-721
Persistent link: https://www.econbiz.de/10013473243
Cover Image
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Cover Image
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania; Cedrola, Elena; Davino, Cristina; … - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
Cover Image
Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Cover Image
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Cover Image
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, Anu - In: Research in economics and business : Central and … 6 (2014) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
Cover Image
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Cover Image
The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Cover Image
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497