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Brand
Consumer behaviour
135
Konsumentenverhalten
130
Consumer experience
72
Hedonic consumption
36
consumer experience
36
hedonic consumption
26
Beziehungsmarketing
24
Brand management
24
Relationship marketing
24
Markenführung
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Retail trade
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Customer satisfaction
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Kundenzufriedenheit
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Brand image
15
Hedonic price index
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Hedonischer Preisindex
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Markenimage
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Art infusion
12
Emotion
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Luxury goods
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Luxusgüter
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Private consumption
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Privater Konsum
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Satisfaction
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Virtual reality
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Arts
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Consumer Experience
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Dienstleistungsqualität
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Kunst
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Online retailing
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Online-Handel
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Cohen-Cheminet, Geneviève
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ECONIS (ZBW)
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1
Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations
Zelenskaya, Elena
;
Druzhinina, Evgeniya
;
Berezina, Alexandra
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 710-721
Persistent link: https://www.econbiz.de/10013473243
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
Saved in:
4
Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
5
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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6
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
- In:
Research in economics and business : Central and …
6
(
2014
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
Saved in:
7
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
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8
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
9
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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