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Employer brand of choice : an employee perspective

Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215

Persistent link: https://www.econbiz.de/10011421770

Branding employees

Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114

Persistent link: https://www.econbiz.de/10009525028

Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010423978

Enhancing employee happiness : branding as an employer of choice

Dahiya, Rinki - In: Employer branding for competitive advantage : models …, (pp. 157-169). 2021

Persistent link: https://www.econbiz.de/10012545658

Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching

Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224

Persistent link: https://www.econbiz.de/10014584189

The brand inside : fulfilling the needs of the new employee generation to create brand advocates

Patwa, Nitin; Abraham, Christopher; D'Cruz, Alison - In: International journal of business and economics 17 (2018) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011997108

Identification and analysis of employee branding typology using fuzzy c-means clustering

Natarajan, Thamaraiselvan; Periaiya, Sridevi; Arasu … - In: Benchmarking : an international journal ; BIJ 24 (2017) 5, pp. 1253-1268

Persistent link: https://www.econbiz.de/10011742701

Brand signalling : an antecedent of employee brand understanding

Karanges, Emma; Johnston, Kim A.; Lings, Ian; Beatson, … - In: The journal of brand management : an international journal 25 (2018) 3, pp. 235-249

Persistent link: https://www.econbiz.de/10011884938

The effects of generational work values on employee brand attitude and behavior : a multi-group analysis

King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105

Persistent link: https://www.econbiz.de/10011810946

Effect of internal branding on employee brand commitment and behavior in hospitality

Yang, Jen-Te; Wan, Chin-Sheng; Wu, Chi-Wei - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 4, pp. 267-280

Persistent link: https://www.econbiz.de/10011490039

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