Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266
The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as … findings revealed a positive indirect impact of social media marketing on purchase intention and a full mediating effect of … brand awareness and brand engagement in the relationship between social media marketing and purchase intention. The …