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Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

Brand community coping

Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka - In: Journal of business research : JBR 94 (2019), pp. 128-136

Persistent link: https://www.econbiz.de/10011947328

Investigating brand community engagement and evangelistic tendencies on social media

Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10012798126

Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand

Schiessl, Djonata - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013532239

Brand community formation in service management : lessons from the sport industry

Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88

Persistent link: https://www.econbiz.de/10014456580

Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts

Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614

Persistent link: https://www.econbiz.de/10010462630

Drivers of brand community engagement

Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238383

Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms

Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73

Persistent link: https://www.econbiz.de/10011929880

The effects of brand community identification on consumer behavior in online brand communities

Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96

Persistent link: https://www.econbiz.de/10013547771

For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are … shows that all three independent variables (Perceived Brand Image, Brand Identification, and Online Community Environments …

Persistent link: https://www.econbiz.de/10014335611

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