Similar Search Results

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323

Persistent link: https://www.econbiz.de/10012098690

Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167

Persistent link: https://www.econbiz.de/10011620408

Watkins, Leah; Aitken, Robert; Thyne, Maree; Robertson, … - In: Marketing intelligence & planning 35 (2017) 7, pp. 907-922

Persistent link: https://www.econbiz.de/10011798106

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695

Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164

Persistent link: https://www.econbiz.de/10003884531

Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10010363992

Simon, Françoise; Bontour, Anne - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1645-1671

Persistent link: https://www.econbiz.de/10014450078

McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895

Persistent link: https://www.econbiz.de/10013373615

Gal-Or, Esther (contributor); Dukes, Anthony (contributor) - 2001 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001671636