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Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel; Perin, Marcelo … - In: Journal of financial services marketing : JFSM 22 (2017) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011703012
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
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Consumer brands as collateral : opportunities for asset-based lenders
Sherman, Gerald; Fine, Michael; Gurwitz, Jonathan - In: Commercial lending review 24 (2009) 6, pp. 15-47
Persistent link: https://www.econbiz.de/10003932767
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207
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Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald - In: Journal of forecasting 26 (2007) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
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A heterogeneous flexible multinomial probit model of brand choice
Hruschka, Harald - 2005
Persistent link: https://www.econbiz.de/10003267010
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun; Zhu, Liangjie - In: China-focused cases : selected winners of the CEIBS …, (pp. 137-166). 2019
Persistent link: https://www.econbiz.de/10012004094
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206
Persistent link: https://www.econbiz.de/10011665139