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Marketing in the new global order : challenges and opportunities
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Paradigm : the journal of Institute of Management Technology
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Brand image formation as a function of involvement and familiarity
Srivastava, Mala
;
Kamdar, Rutu Mody
- In:
Paradigm : the journal of Institute of Management Technology
13
(
2009
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10003853386
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2
An empirical study to understand the prestige values associated with brands
Srivastava, Mala
;
Verma, Shweta
- In:
Marketing in the new global order : challenges and …
,
(pp. 195-212)
.
2007
Persistent link: https://www.econbiz.de/10003736352
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