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Educating tomorrow's marketers
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Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Abosag, Ibrahim
;
Brennan, Ross
- In:
Asian business & management
16
(
2017
)
4/5
,
pp. 212-225
Persistent link: https://www.econbiz.de/10011815922
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The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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