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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie; Li, Shaobo; Ng, Sharon - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
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Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid - 1998
Persistent link: https://www.econbiz.de/10000987763
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Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Analyse von markentreuem Kaufverhalten mit loglinearen Modellen
Schiller, Karla - 1986
Persistent link: https://www.econbiz.de/10001308339
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S. - In: Decision sciences : DS 19 (1988) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10001061778