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Impact of voluntary disclosures on corporate brand equity

Sarkar, Soumya; Bhattacharjee, Titas - In: Corporate reputation review : an international journal 20 (2017) 2, pp. 125-136

Persistent link: https://www.econbiz.de/10011739773

Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective

Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014

Persistent link: https://www.econbiz.de/10010417746

Corporate branding in an emerging business market : a phenomenological perspective

Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65

Persistent link: https://www.econbiz.de/10012204605

Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms

Sarkar, Soumya; Mishra, Prashant - In: Journal of strategic marketing 25 (2017) 5/6, pp. 367-383

Persistent link: https://www.econbiz.de/10011743018

Market Orientation and Corporate Brand Performance : A Bayesian Analysis

Sarkar, Soumya; Chakravarty, Subhashish - 2013

The performance of corporate brands is a very significant and key metric in gauging the degree of success of the respective firms. In a business-to-business setting, corporate brands are of even larger importance and greater relevance. From a strategic marketing perspective, this study looks at...

Persistent link: https://www.econbiz.de/10014038184