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Brand equity
Organizational change
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Relationship marketing
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Beziehungsmarketing
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Organizational behaviour
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Gil Saura, Irene
5
Chahal, Hardeep
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Iglesias, Oriol
3
Markovic, Stefan
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Šerić, Maja
3
Anselmsson, Johan
2
Dutta, Kamani
2
Guzman, Francisco
2
Jiang, Yanxin
2
Lee, Jungwon
2
Park, Cheol
2
Servera-Francés, David
2
Shabbir, Rizwan
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Sreejesh, S.
2
Zhang, Jing
2
Ahiabor, Daniel Kofi
1
Ahmad, Anees
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Aiello, Gaetano
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Alalwan, Ali Abdallah
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Alexandris, Kostas
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Algharabat, Raed
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Alryalat, Mohammad Abdallah Ali
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Anantharaman, Rajesh
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Armirotto, Vincent
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Asamoah, Emmanuel
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Augusto, Mário Gomes
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Baabdullah, Abdullah Mohammed
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Bandyopadhyay, Argho
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Banerjee, Neelotpaul
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Barrio-García, Salvador del
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Berenguer Contrí, Gloria
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Bhattacharya, Subhajit
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Bilgihan, Anil
1
Birgelen, Marcel van
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1
Bordian, Mariia
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Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
6
Journal of retailing and consumer services
6
International journal of hospitality management
5
The journal of product & brand management
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of brand management : an international journal
3
African journal of business and economic research : AJBER
2
IIMB management review
2
Journal of business ethics : JOBE
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Academia : revista Latinoamericana de administración
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate reputation review : an international journal
1
Decision
1
Digital business
1
Economics & finance notes
1
European business review
1
European research on management and business economics
1
European research studies
1
Global business and finance review
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of financial engineering
1
International journal of organizational analysis
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
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ECONIS (ZBW)
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1
Price competition online : platforms versus branded websites
Loginova, Oksana
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 259-283
Persistent link: https://www.econbiz.de/10013185709
Saved in:
2
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
3
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
4
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
5
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
6
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
7
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
8
The relationship between brand equity and brand loyalty for generation y consumers
Dakrory, Mona I.
- In:
Economics & finance notes
6
(
2017
)
2
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011980055
Saved in:
9
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
10
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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