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Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu; Wang, Kai-Yu; Chang, Shu-Hao; Lin, Jin-An - In: Journal of business research : JBR 99 (2019), pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
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The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois; Arcand, Manon; Baudry, Damien - In: The journal of product & brand management 25 (2016) 6, pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
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An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James - In: The journal of product & brand management 23 (2014) 4/5, pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
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Investigating emotional commitment towards a region and a hotel brand
Konu, Henna; Murphy, Jamie; Komppula, Raija; Mikkonen, Titta - In: International journal of hospitality management 87 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323