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~subject:"Brand image"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
~subject:"Marketing management"
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Brand image
Brand
Dienstleistungsqualität
Marketing management
Beziehungsmarketing
24,865
Relationship marketing
24,865
Konsumentenverhalten
8,619
Consumer behaviour
8,616
Kundenzufriedenheit
5,257
Customer satisfaction
5,251
Verwaltungsreform
4,872
Service quality
3,829
Deutschland
3,634
Administrative reform
3,294
Germany
3,246
Brand management
2,496
Markenführung
2,496
Theorie
2,493
Theory
2,493
Lieferantenmanagement
2,154
Supplier relationship management
2,154
Social Web
1,972
Social web
1,972
Marketingmanagement
1,858
Markenimage
1,826
Electronic Commerce
1,721
E-commerce
1,639
Online-Marketing
1,523
Kundenorientierung
1,513
Internet marketing
1,504
Kundenwert
1,449
Customer integration
1,447
Kundenintegration
1,447
Customer value
1,418
Vertrauen
1,340
Confidence
1,335
Einzelhandel
1,318
Retail trade
1,302
Markenartikel
1,224
Online-Handel
1,198
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1,036
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43
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38
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37
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36
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31
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31
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31
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25
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20
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10
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6
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Bruhn, Manfred
42
Han, Heesup
30
Gil Saura, Irene
24
Prentice, Catherine
23
Kumar, V.
22
Loureiro, Sandra Maria Correia
22
Homburg, Christian
20
Mattila, Anna S.
20
Hollebeek, Linda D.
19
Bauer, Hans H.
17
Quach, Sara
16
Huber, Frank
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Klaus, Philipp
14
Kumar, Vikas
14
Rahman, Zillur
14
Balaji, M. S.
13
Fetscherin, Marc
13
Hammerschmidt, Maik
13
Johnson, Lester W.
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Šerić, Maja
13
Casidy, Riza
12
Gong, Taeshik
12
Roy, Sanjit
12
Verhoef, Peter C.
12
Bang, Nguyen
11
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Qu, Hailin
11
Sarkar, Abhigyan
11
Schumann, Jan Hendrik
11
Thaichon, Park
11
Usman, Osly
11
Vrontis, Demetris
11
Ahn, Jiseon
10
Dawes, John
10
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American Marketing Association
9
Springer Fachmedien Wiesbaden
4
Erich-Schmidt-Verlag <Berlin>
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
IGI Global
3
Nomos Verlagsgesellschaft
3
AMACOM
2
European Health Care Conference <2, 2011, Hamburg>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Svenska Handelshögskolan <Helsinki>
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Bund-Länder-Kommission für Bildungsplanung und Forschungsförderung
1
Business Information Centre <Toronto>
1
Center for Service Excellence
1
Chartered Institute of Marketing
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Cranfield School of Management
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Gesellschaft zur Erforschung des Markenwesens
1
Gesundheitsstadt Berlin e.V.
1
Great Britain / Customs Establishment
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Services Management <North Cyprus)>
1
Liechtensteinischer Bankenverband
1
Logos Verlag Berlin
1
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Published in...
All
Journal of retailing and consumer services
272
Journal of business research : JBR
252
International journal of hospitality management
150
The journal of services marketing
102
The journal of product & brand management
93
Industrial marketing management : the international journal for industrial and high-tech firms
87
The service industries journal
87
The journal of brand management : an international journal
85
Journal of strategic marketing
69
Journal of hospitality marketing & management
66
International journal of contemporary hospitality management
63
Journal of travel and tourism marketing
63
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
60
Asia Pacific journal of marketing and logistics
58
Cogent business & management
58
Services marketing quarterly
56
Journal of service management
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Psychology & marketing
48
Service business
48
SpringerLink / Bücher
46
Marketing intelligence & planning
45
The journal of business & industrial marketing
45
Tourism management : research, policies, practice
45
Journal of the Academy of Marketing Science
43
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of marketing
33
Journal of marketing management : MM
32
The international journal of bank marketing : IJBM
32
International journal of electronic customer relationship management : IJECRM
31
The TQM journal : the international review of organizational improvement
31
Journal of retailing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of service research
27
International journal of internet marketing and advertising : IJIMA
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Business horizons
25
International journal of quality and service sciences
25
Journal of air transport management
25
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All
ECONIS (ZBW)
7,492
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1
Outcomes of public health reform : service availability in rural areas
Immonen, Mika
;
Vilko, Jyri
;
Koivuniemi, Jouni
; …
- In:
International journal of public sector management : IJPSM
28
(
2015
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10010496746
Saved in:
2
"Neue Verwaltung" - zufriedene Bürger, positives Image? : Analyse der Kundenzufriedenheit bei Finanzämtern unter Berücksichtigung der Einstellung zur öffentlichen Verwaltung
Klausegger, Claudia
;
Salzberger, Thomas
;
Scharitzer, Dieter
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 29-55)
.
2002
Persistent link: https://www.econbiz.de/10001662777
Saved in:
3
Customer orientation in a Swedish country council
Karlsson, Margareta
;
Garvare, Rickard
;
Zingmark, Karin
; …
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011558908
Saved in:
4
Verwaltungsmodernisierung im internationalen Vergleich : Meßkriterien und Implementationsstrategien in Deutschland, Großbritannien und in den USA
Löffler, Elke
-
1998
Persistent link: https://www.econbiz.de/10000988055
Saved in:
5
Qualitätsverbesserung in Schulen und Schulsystemen : Gutachten zum Programm ; [Expertise verfasst für die Projektgruppe "Innovationen im Bildungswesen" der Bund-Länder-Kommission f...
Brockmeyer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10001355715
Saved in:
6
Reforming fire and rescue services : a comparative study of Estonia and Georgia
Puolokainen, Tarmo
- In:
International journal of public sector management : IJPSM
30
(
2017
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011703628
Saved in:
7
Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
8
Innovation in public services in the light of public administration paradigms and service innovation perspectives
Desmarchelier, Benoît
;
Djellal, Faridah
;
Gallouj, Fai͏̈z
- In:
European review of service economics and management
(
2019
)
2/8
,
pp. 91-120
Persistent link: https://www.econbiz.de/10012162886
Saved in:
9
The impact of new public management on efficiency of work and quality of services in vocational education institutions
Golubova, Eugenija
-
2010
Persistent link: https://www.econbiz.de/10011754613
Saved in:
10
Address key problems to enhance people's expectations further improve government services with targeted efforts
Long, Haibo
- In:
China development review
20
(
2018
)
4
,
pp. 17-29
Persistent link: https://www.econbiz.de/10011950241
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