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~subject:"Brand image"
~subject:"Markenartikel"
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Brand image
Markenartikel
Beziehungsmarketing
25,014
Relationship marketing
25,014
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8,721
Consumer behaviour
8,718
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5,313
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1,843
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19
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15
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13
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12
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12
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11
Japutra, Arnold
11
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11
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10
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10
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10
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10
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9
Hyun, Sunghyup Sean
9
Khan, Imran
9
King, Ceridwyn
9
Ahn, Jiseon
8
Leckie, Civilai
8
Sarkar, Abhigyan
8
Sreejesh, S.
8
Augusto, Mário Gomes
7
Ekinci, Yuksel
7
Iglesias, Oriol
7
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7
Kaushik, Arun Kumar
7
MacInnis, Deborah J.
7
Thomson, Matthew
7
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6
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6
Bruhn, Manfred
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6
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6
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6
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6
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6
Rahman, Zillur
6
Roy, Sanjit
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Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
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1
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1
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Journal of business research : JBR
120
The journal of product & brand management
90
Journal of retailing and consumer services
85
The journal of brand management : an international journal
83
International journal of hospitality management
39
Asia Pacific journal of marketing and logistics
30
Psychology & marketing
28
Cogent business & management
27
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of strategic marketing
23
European journal of marketing : EJM
20
International journal of internet marketing and advertising : IJIMA
20
Marketing intelligence & planning
20
Journal of hospitality marketing & management
19
Journal of promotion management : innovations in planning and applied research
19
International journal of contemporary hospitality management
17
SpringerLink / Bücher
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of market research
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of service management
12
European journal of marketing
11
Journal of marketing analytics : JMA
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of the Academy of Marketing Science
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Global business review
10
Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
2,225
USB Cologne (EcoSocSci)
1
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1
Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
2
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
3
Markenwertmanagement Wettbewerb : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10000954889
Saved in:
4
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
5
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
6
Markenführung und Integrativität externer Faktoren im Konsumgüterbereich
Hammann, Peter
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 449-466)
.
1997
Persistent link: https://www.econbiz.de/10001298607
Saved in:
7
Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid
- In:
New developments and approaches in consumer behavior …
,
(pp. 169-184)
.
1998
Persistent link: https://www.econbiz.de/10001299794
Saved in:
8
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1999
Persistent link: https://www.econbiz.de/10001404937
Saved in:
9
Customer poaching and brand switching
Fudenberg, Drew
;
Tirole, Jean
-
1999
Persistent link: https://www.econbiz.de/10001406701
Saved in:
10
Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
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