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The effect of word of mouth marketıng on the purchase behavıor via brand image and perceıved quality

Yaman, Zührem - In: Montenegrin journal of economics 14 (2018) 2, pp. 175-182

Persistent link: https://www.econbiz.de/10012265707

Effect of perceived price, brand image, perceived quality and trust on consumer's buying preferences

Afsar, Bilal - In: Journal of economics and business research 20 (2014) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10010440801

Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran

Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98

Persistent link: https://www.econbiz.de/10013448930

Leveraging experience quality to increase loyalty of digital wallet user in Indonesia

Lubaba, Hanny; Rohman, Fatchur; Surachman - 2022

Persistent link: https://www.econbiz.de/10013406927

Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?

Bautista, Reynaldo; Osaki, Takanori; Jeong, Luz Suplico - In: DLSU business & economics review 29 (2020) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10013465889

Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane - 2012

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)

Persistent link: https://www.econbiz.de/10009724867

Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

Importance of product quality and service quality in developing brand equity

Jalal Hanaysha; Haim Hilman Abdullah; Abd Ghani, Noor … - In: Journal for global business advancement : JGBA 9 (2016) 4, pp. 390-401

Persistent link: https://www.econbiz.de/10011664537

The effect of brand management and product quality on firm performance : the Italian craft brewing sector

Cannatelli, Benedetto; Pedrini, Matteo; Grumo, Marco - In: Journal of food products marketing 23 (2017) 3, pp. 303-325

Persistent link: https://www.econbiz.de/10011708223

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