Importance of product quality and service quality in developing brand equity
Year of publication: |
2016
|
---|---|
Authors: | Jalal Hanaysha ; Haim Hilman Abdullah ; Abd Ghani, Noor Hasmini |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 4, p. 390-401
|
Subject: | brand equity | product quality | service quality | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenführung | Brand management |
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