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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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Bewertung von Fußballunternehmen
Elter, Vera-Carina - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 295-316). 2009
Persistent link: https://www.econbiz.de/10003905067
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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The influence of vocational training on the brand images of organizational consultants
Nolan, Kevin P.; Islam, Sayeed; Quartarone, Mac - In: The psychologist-manager journal : official journal of … 17 (2014) 4, pp. 245-278
Persistent link: https://www.econbiz.de/10010463434
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Development and validation of a brand personality scale for employers of healthcare staff
Lindenmeier, Jörg; Saliterer, Iris; Liberatore, Florian - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 299-321
Persistent link: https://www.econbiz.de/10014574602
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A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony; Xu, Shi; Suk Ha, Grace Chan; He, Mang - In: Tourism management : research, policies, practice 75 (2019), pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
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The role of employer brand equity in employee attraction and retention : a unified framework
Alshathry, Sultan; Clarke, Marilyn; Goodman, Steve - In: International journal of organizational analysis 25 (2017) 3, pp. 413-431
Persistent link: https://www.econbiz.de/10011763882
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Markenorientiertes HR-Management als Instrument der innengerichteten Markenführung
Burmann, Christoph; Krol, David - 2018
Persistent link: https://www.econbiz.de/10011870303
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The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M.; De Clippeleer, Inge; … - In: The international journal of human resource management 29 (2018) 13, pp. 2106-2136
Persistent link: https://www.econbiz.de/10011950702
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Employment preferences of job applicants : unfolding employer branding determinants
Jain, Neetu; Bhatt, Prachi - In: The journal of management development 34 (2015) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10011380864